Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research

Niklas Bondesson

Research output: Contribution to conferencePaper, not in proceeding

Original languageEnglish
Publication statusPublished - 2007
Event19th Business Administration Conference (NFF), 2007 - Bergen, Bergen, Norway
Duration: 2007 Aug 92007 Aug 11

Conference

Conference19th Business Administration Conference (NFF), 2007
Country/TerritoryNorway
CityBergen
Period2007/08/092007/08/11

Subject classification (UKÄ)

  • Business Administration
  • Economics and Business

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