Understanding price premium for grocery products: a conceptual model of customer-based brand equity

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	401-414
Journal	Journal of Product & Brand Management
Volume	16
Issue number	6
DOIs	https://doi.org/10.1108/10610420710823762
Publication status	Published - 2007

Subject classification (UKÄ)

@article{051bb4b213fe479c92ce63f7114f8e66,

title = "Understanding price premium for grocery products: a conceptual model of customer-based brand equity",

author = "Johan Anselmsson and Ulf Johansson and Niklas Bondesson",

year = "2007",

doi = "10.1108/10610420710823762",

language = "English",

volume = "16",

pages = "401--414",

journal = "Journal of Product & Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing Limited",

number = "6",

}

TY - JOUR

T1 - Understanding price premium for grocery products: a conceptual model of customer-based brand equity

AU - Anselmsson, Johan

AU - Johansson, Ulf

AU - Bondesson, Niklas

PY - 2007

Y1 - 2007

U2 - 10.1108/10610420710823762

DO - 10.1108/10610420710823762

M3 - Article

SN - 1061-0421

VL - 16

SP - 401

EP - 414

JO - Journal of Product & Brand Management

JF - Journal of Product & Brand Management

IS - 6

ER -