TY - JOUR
T1 - University extension and tourism entrepreneurship
T2 - A rare Australian case
AU - Reid, Stuart
PY - 2018/5/11
Y1 - 2018/5/11
N2 - This paper reports on a rare case study of Australian university extension in rural tourism enterprise development. The case primarily draws on a review of 89 participant evaluation surveys, supplemented by document review and program manager interview. Findings highlight the importance of program adaptation to client needs, noting particular benefits of personal delivery methods, especially workshops, in rural contexts. The case also illustrates the marginal status university extension within the neoliberal context of Australian universities. Although currently underutilized, university extension offers a potent means to advance the third mission of public service, strengthening the public relevance of the university institution.
AB - This paper reports on a rare case study of Australian university extension in rural tourism enterprise development. The case primarily draws on a review of 89 participant evaluation surveys, supplemented by document review and program manager interview. Findings highlight the importance of program adaptation to client needs, noting particular benefits of personal delivery methods, especially workshops, in rural contexts. The case also illustrates the marginal status university extension within the neoliberal context of Australian universities. Although currently underutilized, university extension offers a potent means to advance the third mission of public service, strengthening the public relevance of the university institution.
KW - Australia
KW - Enterprise
KW - Entrepeneurs
KW - Entrepreneurship
KW - Entrepreneurial
KW - Extension
KW - University Extension
KW - University Mission
KW - Third Mission
KW - Tourism
U2 - 10.1016/j.jhlste.2018.04.003
DO - 10.1016/j.jhlste.2018.04.003
M3 - Article
VL - 23
SP - 10
EP - 17
JO - Journal of Hospitality, Leisue, Sport & Tourism Education
JF - Journal of Hospitality, Leisue, Sport & Tourism Education
SN - 1473-8376
ER -