University extension and tourism entrepreneurship: A rare Australian case

This paper reports on a rare case study of Australian university extension in rural tourism enterprise development. The case primarily draws on a review of 89 participant evaluation surveys, supplemented by document review and program manager interview. Findings highlight the importance of program adaptation to client needs, noting particular benefits of personal delivery methods, especially workshops, in rural contexts. The case also illustrates the marginal status university extension within the neoliberal context of Australian universities. Although currently underutilized, university extension offers a potent means to advance the third mission of public service, strengthening the public relevance of the university institution.