Abstract
Brain imaging systems are a set of techniques that allow visualizing the regions of the brain that are activated when (emotional) stimuli are presented. Their advantage over traditional methods of measuring emotion, like self-reports is that they leave out response biases. This paper presents what brain imaging measurement can do for emotional design. It also reviews the brain imaging studies that have been performed in the field of emotional design. Very few such studies were found, and they were dispersed among different disciplines: design, marketing, advertising, human-computer interaction. One of the results of that investigation is that the complexity of brain imaging systems and of designing adequate experimental setups imply that brain imaging be reserved for some very specific purposes, like obtaining the very first impression of a product design.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09 |
| Editors | Anne Guéand |
| Place of Publication | Compiègne, France |
| Publisher | Université de Technologie de Compiègne (UTC) |
| Pages | 187-198 |
| Number of pages | 12 |
| Publication status | Published - 2009 |
| Event | 4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09 - Compiègne, France Duration: 2009 Oct 13 → 2009 Oct 16 |
Conference
| Conference | 4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09 |
|---|---|
| Country/Territory | France |
| City | Compiègne |
| Period | 2009/10/13 → 2009/10/16 |
Subject classification (UKÄ)
- Production Engineering, Human Work Science and Ergonomics
Free keywords
- machine design
- physiological measurement
- brain imaging
- emotional design
- emotion measurement
- maskinkonstruktion