Using Brand Equity Theory To Build Brand Metrics Programmes In B2B - Current Research And Managerial Implications

Niklas Bondesson

Research output: Contribution to conferencePaper, not in proceedingpeer-review

Original languageEnglish
Publication statusPublished - 2007
EventAcademy Of Marketing -
Duration: 0001 Jan 2 → …

Conference

ConferenceAcademy Of Marketing
Period0001/01/02 → …

Subject classification (UKÄ)

  • Business Administration
  • Economics and Business

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