| Translated title of the contribution | Brands – symbols of our time |
|---|---|
| Original language | Swedish |
| Title of host publication | Nationalencyklopedin |
| Place of Publication | Malmö |
| Publisher | Bra Böcker |
| Pages | 206-207 |
| Number of pages | 2 |
| Volume | 24 |
| ISBN (Print) | 91-7133-616-8, 91-7133-617-6, 91-7133-614-1 |
| Publication status | Published - 1999 |
Abstract
A contribution to the Swedish National Encyclopedia (year book) on brands as symbols of our time. Definitions, examples, and reflections of the phenomenon of brands.
Subject classification (UKÄ)
- Business Administration
Free keywords
- Brand
- symbols
- trademarks