What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt

Johan Anselmsson; Ulf Johansson

doi:10.1007/978-3-658-00717-1_5

What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt

Department of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	European Retail Research
Publisher	Springer
Pages	97-128
ISBN (Print)	978-3-658-00716-4
DOIs	https://doi.org/10.1007/978-3-658-00717-1_5
Publication status	Published - 2013

Subject classification (UKÄ)

Business Administration

Access to Document

10.1007/978-3-658-00717-1_5

Cite this

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title = "What{\textquoteright}s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt",

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