When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets

Annette Cerne; Ulf Elg

doi:10.1108/S1876-066X20230000037009

When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Abstract

This book chapter takes an institutional perspective on competing logics in global markets concerned with sustainability values and how market actors in the form of buyers and sellers attempt to solve these conflicting situations. We do this by identifying competing institutional logics in global market contexts aiming for sustainability values, together with techniques for navigating these competing institutional logics in the organizational field studied. As an empirical illustration, we use a case study of buyers and sellers in two different markets where sustainability has come into focus for their market relationships. This viewpoint allows us to better understand how global market actors deal with the competing institutional logics in their market context. We make three contributions with this research: firstly, we identify the institutional logics in global markets towards sustainability; secondly, we demonstrate how global market actors prioritize among the competing logics and their market relationships and thirdly, we outline what this means for the relationship between buyers and sellers in global markets towards sustainability.

Original language	English
Title of host publication	Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
Editors	Pervez N. Ghauri, Ulf Elg, Sara Melén Hånell
Publisher	Emerald Group Publishing Limited
Chapter	9
Pages	153-175
Number of pages	22
Volume	37
ISBN (Electronic)	978-1-80455-249-0
ISBN (Print)	978-1-80455-252-0
DOIs	https://doi.org/10.1108/S1876-066X20230000037009
Publication status	Published - 2023

Publication series

Name	International Business and Management
Publisher	Emerald Publishing Limited
Volume	37

Subject classification (UKÄ)

Business Administration

Free keywords

Sustainability varieties
institutional logics
competing logics
global markets
buyer and seller relationships
case study

Access to Document

10.1108/S1876-066X20230000037009

1 Anthology (editor)

Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
Ghauri, P. N. (Editor), Elg, U. (Editor) & Melén Hånell, S. (Editor), 2023 Oct 2, Emerald Group Publishing Limited. 336 p. (International Business and Management; vol. 37)
Research output: Book/Report › Anthology (editor) › Research › peer-review

Open Access

Cite this

Cerne, A., & Elg, U. (2023). When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets. In P. N. Ghauri, U. Elg, & S. Melén Hånell (Eds.), Creating a Sustainable Competitive Position: Ethical Challenges for International Firms (Vol. 37, pp. 153-175). ( International Business and Management; Vol. 37). Emerald Group Publishing Limited. https://doi.org/10.1108/S1876-066X20230000037009

Cerne, Annette ; Elg, Ulf. / When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets. Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. editor / Pervez N. Ghauri ; Ulf Elg ; Sara Melén Hånell. Vol. 37 Emerald Group Publishing Limited, 2023. pp. 153-175 ( International Business and Management).

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Cerne, A & Elg, U 2023, When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets. in PN Ghauri, U Elg & S Melén Hånell (eds), Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. vol. 37, International Business and Management, vol. 37, Emerald Group Publishing Limited, pp. 153-175. https://doi.org/10.1108/S1876-066X20230000037009

When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets. / Cerne, Annette ; Elg, Ulf.
Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. ed. / Pervez N. Ghauri; Ulf Elg; Sara Melén Hånell. Vol. 37 Emerald Group Publishing Limited, 2023. p. 153-175 ( International Business and Management; Vol. 37).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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Cerne A , Elg U. When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets. In Ghauri PN, Elg U, Melén Hånell S, editors, Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. Vol. 37. Emerald Group Publishing Limited. 2023. p. 153-175. ( International Business and Management). doi: 10.1108/S1876-066X20230000037009

When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets

Abstract

Publication series

Subject classification (UKÄ)

Free keywords

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Research output

Creating a Sustainable Competitive Position: Ethical Challenges for International Firms

Cite this