You are what you eat online: The phenomenon of mediated eating practices and their underlying moral regimes in Swedish “What I eat in a day” vlogs

In Western societies, with increasingly salient mediation processes, eating, too, has become an entanglement of offline and online practices. Food as carrier of values has never merely satisfied bodily needs, which makes it essential to investigate mediated eating practices and emerging digital foodscapes in order to understand how they change everyday life, but also culture at large. However, most existing studies emphasise nutritional features of eating and individual relations to food and thereby neglect the at least as important socio cultural aspects of food as well as underlying structures and implicit symbolic value systems.