Journal of Brand Management, 1479-1803

Journal

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  1. 2016
  2. The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize

    Mats Urde & Greyser, S. A., 2016 Jan 1, In : Journal of Brand Management. 23, 1, p. 89-117 29 p.

    Research output: Contribution to journalArticle

  3. 2015
  4. Sonic branding: A consumer-oriented literature review

    Clara Gustafsson, 2015, In : Journal of Brand Management. 22, 1, p. 20-37

    Research output: Contribution to journalReview article

  5. 2013
  6. Corporate Brand Identity Matrix

    Mats Urde, 2013 Aug 15, In : Journal of Brand Management. 20, 9, p. 742-761 20 p.

    Research output: Contribution to journalArticle

  7. 2011
  8. The underlying dimensions of brand orientation and its impact on financial performance

    Johan Gromark & Frans Melin, 2011 Apr, In : Journal of Brand Management. 18, 6, p. 394-410 17 p.

    Research output: Contribution to journalArticle

  9. 2010
  10. Branding Capability of Technology of Technology Born Globals

    Altshuler, L. & Veronika Tarnovskaya, 2010, In : Journal of Brand Management. 18, 3, p. 212-227

    Research output: Contribution to journalArticle

  11. 2008
  12. 2007
  13. Corporate brands with a heritage

    Mats Urde, Greyser, S. A. & Balmer, J. M. T., 2007, In : Journal of Brand Management. 15, 1, p. 4-19

    Research output: Contribution to journalArticle

  14. 2006
  15. The Crown as a corporate brand: Insights from Monarchies

    Balmer, J. M. T., Greyser, S. A. & Mats Urde, 2006, In : Journal of Brand Management. 14, 1, p. 137-161

    Research output: Contribution to journalArticle