Journal of Consumer Marketing, 0736-3761

Journal

More filtering options
  1. 2010
  2. Green consumer behavior: Determinants of curtailment and eco-innovation adoption

    Johan Jansson, Marell, A. & Nordlund, A., 2010, In : Journal of Consumer Marketing. 27, 4, p. 358-370 13 p.

    Research output: Contribution to journalArticle

  3. 1994
  4. Brand Orientation – A Strategy for Survival

    Mats Urde, 1994, In : Journal of Consumer Marketing. 11, 3, p. 18-32

    Research output: Contribution to journalArticle