Journal of Marketing Management, 0267-257X

Journal

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  1. 2019
  2. Smart consumers come undone: Breakdowns in the process of digital agencing

    Christian Fuentes, 2019, In : Journal of Marketing Management. 35, 15-16, p. 1542-1562 22 p.

    Research output: Contribution to journalArticle

  3. 2017
  4. 2015
  5. Brand transformation: a performative approach to brand regeneration

    Andrea Lucarelli & Anette Hallin, 2015, In : Journal of Marketing Management. 31, 1-2, p. 84-106 23 p.

    Research output: Contribution to journalArticle

  6. Masculinising domesticity: an investigation of men’s domestic foodwork

    Marcus Klasson & Sofia Ulver, 2015, In : Journal of Marketing Management. 31, 15-16, p. 1652-1675

    Research output: Contribution to journalArticle

  7. 2013
  8. From market orientation to brand orientation in the public sector

    Johan Gromark & Frans Melin, 2013 Sep 2, In : Journal of Marketing Management. 29, 9-10, p. 1099-1123 25 p.

    Research output: Contribution to journalArticle

  9. Brand orientation: Past, Present, and Future

    Carsten Baumgarth, Bill Merrilees & Mats Urde, 2013, In : Journal of Marketing Management. 29, 9-10, p. 973-980 7 p.

    Research output: Contribution to journalDebate/Note/Editorial

  10. 2009
  11. Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies

    Torbjörn Hjort & Karin M Ekström, 2009, In : Journal of Marketing Management. 25, 7-8, p. 697-712

    Research output: Contribution to journalArticle

  12. 2008
  13. Potential for Innovativeness: a tale of the Swiss watch industry

    Kayhan Tajeddini & Myfanwy Trueman, 2008, Journal of Marketing Management, 24, 1-2, p. 169-184.

    Research output: Contribution to specialist publication or newspaperSpecialist publication article

  14. 2006
  15. Examining the Effect of Market Orientation on Innovativeness

    Kayhan Tajeddini, Myfanwy Trueman & Gretchen Larsen, 2006, Journal of Marketing Management, 22, 5-6, p. 529-551.

    Research output: Contribution to specialist publication or newspaperSpecialist publication article

  16. 2004
  17. 2002
  18. 1999
  19. Brand Orientation: A mindset for building brands into strategic resources

    Mats Urde, 1999, In : Journal of Marketing Management. 15, p. 117-133

    Research output: Contribution to journalArticle