Journal of Marketing Management, 0267-257X

Journal

More filtering options
  1. 2017
  2. 2015
  3. Brand transformation: a performative approach to brand regeneration

    Andrea Lucarelli & Hallin, A., 2015, In : Journal of Marketing Management. 31, 1-2, p. 84-106 23 p.

    Research output: Contribution to journalArticle

  4. Masculinising domesticity: an investigation of men’s domestic foodwork

    Klasson, M. & Sofia Ulver, 2015, In : Journal of Marketing Management. 31, 15-16, p. 1652-1675

    Research output: Contribution to journalArticle

  5. 2013
  6. From market orientation to brand orientation in the public sector

    Johan Gromark & Frans Melin, 2013 Sep 2, In : Journal of Marketing Management. 29, 9-10, p. 1099-1123 25 p.

    Research output: Contribution to journalArticle

  7. Brand orientation: Past, Present, and Future

    Baumgarth, C., Merrilees, B. & Mats Urde, 2013, In : Journal of Marketing Management. 29, 9-10, p. 973-980 7 p.

    Research output: Contribution to journalDebate/Note/Editorial

  8. 2009
  9. Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies

    Torbjörn Hjort & Ekström, K. M., 2009, In : Journal of Marketing Management. 25, 7-8, p. 697-712

    Research output: Contribution to journalArticle

  10. 2008
  11. Potential for Innovativeness: a tale of the Swiss watch industry

    Tajeddini, K. & Trueman, M., 2008, Journal of Marketing Management, 24, 1-2, p. 169-184.

    Research output: Contribution to specialist publication or newspaperSpecialist publication article

  12. 2006
  13. Examining the Effect of Market Orientation on Innovativeness

    Tajeddini, K., Trueman, M. & Larsen, G., 2006, Journal of Marketing Management, 22, 5-6, p. 529-551.

    Research output: Contribution to specialist publication or newspaperSpecialist publication article

  14. 2004
  15. 2002
  16. 1999
  17. Brand Orientation: A mindset for building brands into strategic resources

    Mats Urde, 1999, In : Journal of Marketing Management. 15, p. 117-133

    Research output: Contribution to journalArticle