Marketing Intelligence and Planning, 0263-4503

Journal

More filtering options
  1. 2018
  2. Corporate rebranding failure and brand meanings in the digital environment

    Veronika Tarnovskaya & Biedenbach, G., 2018 Jun 4, In : Marketing Intelligence and Planning. 36, 4, p. 455-469

    Research output: Contribution to journalArticle

  3. 2015
  4. Corporate brand as a contract with stakeholders – theology or pragmatism?

    Veronika Tarnovskaya, 2015 Mar, In : Marketing Intelligence and Planning. 33, 6, p. 865-886 22 p.

    Research output: Contribution to journalArticle