Marketing

Organisational unit: Division

  1. Karin Almaffiliated with the university, Doctoral student,

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    • Social Sciences
    Keywords
    • Marketing, Corporate Social Responsibillity, Sustainability, Retail
  2. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
  3. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Liquid Consumption, Sharing and Access Based Consumption, Global Brands, Global Consumers, Life Transitions, Consumer Behaviour
  4. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
  5. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Platform ecosystems, digitalization, internationalization, servitization
  6. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
  7. Oskar Christenssonaffiliated with the university, Doctoral student

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
  8. Carys Egan-Wyeraffiliated with the university

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Consumer Culture, Neoliberalism, Leisure, Sport, Endurance running, Governmentality, Body, Ascetism
  9. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
  10. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
  11. Johan Gromarkaffiliated with the university, Doctoral student

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
  12. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Marketing, Brand, Consumer Culture, Branding, Sonic Branding, Brand Trust
  13. Ulf JohanssonProfessor, Director Centre for retail research at Lund University

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Marketing, Retail management, Business models, Internationalisation, Consumer behaviour, Branding
  14. Christian Kochaffiliated with the university, Postdoctoral research fellow

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Branding, Strategy, Consumption, Marketing, Scenarios, Positioning
  15. Frans MelinSenior Lecturer, PhD, Bachelor of Science

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Branding, Brand management
  16. Research areas and keywords:
    UKÄ subject classification
    • Social Sciences
    • Business Administration
    Keywords
    • innovation, innovation systems, Strategy, Economic Geography
  17. Janina Schaumannaffiliated with the university, Research student

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
  18. Johan Schlasbergaffiliated with the university, Doctoral student

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Business Model Innovation, Case impact studies, Digital disruption
  19. Hossain ShahriarDoctoral Student, Master of Science in Business and Economics

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
  20. Tommy ShihSenior Lecturer, Docent, Associate professor

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • B2B, Marketing, Innovation, China, Research policy
  21. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • discourse analysis, financial communication, critical social theory
  22. Veronika TarnovskayaSenior Lecturer, Associate Professor

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
  23. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Marketing, Consumer Behaviour, Brand Management, Digitalization, Quantitative methods
  24. Sofia UlverSenior Lecturer, Associate ProfessorFormer name: Sofia Ulver-Sneistrup

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
  25. Mats UrdeSenior Lecturer, Associate professor

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Branding, Strategy, strategic brand management, Communication, Rhetoric, Brand orientation, Reputation
  26. Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Sustainability, CSR, Communication, Marketing, Retail, Brand Management, Legitimacy
  27. Jörgen Wettboaffiliated with the university, PhD-candidate

    Person

    Research areas and keywords:
    UKÄ subject classification
    • Business Administration
    Keywords
    • Sustainability, CSR, Private Public Partnerships, Globalization, UN Global Compact, Home and host country standards