Andrea Lucarelli

Senior Lecturer, PhD, Lecturer, PhD, Master of Science , Master of Science, Bachelor of Science

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

  • Space, Branding, Politics, Consumer Culture, Marketing, Consumption

Research

My primary research interest is connected to branding applied to the realm of  public places (i.e. cities, regions and nation). More specifically the primary research focuses on the spatial and political dimension of place brands.In addition my other research areas are 1.the geographical and historical dimension of consumption, advertising and marketing; 2. the cultural and political dimension of branding as applied to public-private sector; 3. the role of techno-digital culture in the construction of consumption, market and tourism phenomena.

I appoach each research area broadly, but I mainly adopt qualititive methodlogies


Teaching

My teaching expertise is very broad. My growing teaching portfolio features experiences in several marketing subjects, such as, Public Sector Marketing, Political Marketing, Marketing Theory, but also in related field as for example Advertising Strategies, Tourism and Hospitality, and Sustainability in Destination (MBA), in addition to methodology courses as for example Research Methods and Methodology. I develop a constructive and maieutic relationship with my students. I have created along with my colleague  particular type of  pedagogical role game (i.e brandopoly).

1. Teaching/Course responsibility:

- Role (responsible for the course, lecturer, teaching assistant): lecturer

- Course name: Consumer Culture Theory and Consumer Insight

- Course code: BUSN30

- Number of clock hours: 130

 

- Role (responsible for the course, lecturer, teaching assistant): Lecturer

- Course name:

- Course code:BUS37

- Number of clock hours:81

 

- Role (responsible for the course, lecturer, teaching assistant): lecturer 

- Course name:Degree Project in Global Marketing 

- Course code: BUSN#)

- Number of clock hours: 30

 

 

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2. Supervision of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018):0

 

Master level (number of theses 2018):0

 

3. Examiner of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018):0

 

Master level (number of theses 2018):6

 

 

4. Briefly describe development work in education – renewal of curriculum and/or pedagogical development:

Developing and forming lectures 

 

5. Involvement of guest teachers:

- Course name:

- Course code:

- Name of guest teacher and company/organization:

 

- Course name:

- Course code:

- Name of guest teacher and company/organization:

 

- Course name:

- Course code:

- Name of guest teacher and company/organization:

 

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6. Programme responsibility (name of programme)

 

 

7. Additional work in education (e.g. planning, implementation, and pedagogical leadership)

 

 

 

8. Briefly describe your work with IT-supported teaching and learning 

 

 

9. Production of cases, publications on teaching and learning, teaching materials and textbooks

 

Outreach

I have been invited speeker in several business-related and public conferances for policy decision making

Recent research outputs

Cecilia Cassinger, Andrea Lucarelli & Gyimothy, S., 2019 Nov, (Accepted/In press) The Nordic wave in place branding: poetics, practices, politics. Cassinger, C., Lucarelli, A. & Gyimóthy, S. (eds.). Edward Elgar Publishing

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Cecilia Cassinger, Andrea Lucarelli & Gyimothy, S., 2019 Nov, (Accepted/In press) The Nordic wave in place branding: poetics, practices, politics. Cassinger, C., Lucarelli, A. & Gyimóthy, S. (eds.). Edward Elgar Publishing

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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