Anna Biering-Sörensen

Doctoral Student, Doctoral student

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

  • Branding, Identity, Culture

Research

My PhD project, with the preliminary title “Branding Academia: a study of academic staff and branding in business schools”, explores the advancement of branding logics in higher education and the impact on academic staff. The study contributes with in-depth explorations from four European business schools to extend existing research on the role and impact of brands, branding and internal stakeholders in higher education. 

Main supervisor is Prof Tony Huzzard and assistant supervisor is Prof Dan Kärreman.