Anna Biering-SörensenDoctoral Student, Doctoral student
Research areas and keywords
UKÄ subject classification
- Business Administration
- Branding, Identity, Culture
My PhD project, with the preliminary title “Branding Academia: a study of academic staff and branding in business schools”, explores the advancement of branding logics in higher education and the impact on academic staff. The study contributes with in-depth explorations from four European business schools to extend existing research on the role and impact of brands, branding and internal stakeholders in higher education.
Main supervisor is Prof Tony Huzzard and assistant supervisor is Prof Dan Kärreman.