Anna Spitzkat

Doctoral Student, , Bachelor of Arts

Research areas and keywords

UKÄ subject classification

  • Social Sciences
  • Social Sciences Interdisciplinary


  • Social Media, Shopping Research, Practice Theory, Consumer Culture, Consumer Research


I'm a PhD student at the Department of Service Management and Service Studies. I'm mostly interested in shopping and consumption research, as well as in topics related to digitalization in retailing. At the moment, I'm focusing on social media and how it has changed shopping practice, but my research interest also centers on shopping space and retail sites.

Recent research outputs

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