Anna Spitzkat

Doctoral Student, , Bachelor of Arts

Research areas and keywords

UKÄ subject classification

  • Social Sciences
  • Social Sciences Interdisciplinary

Keywords

  • Social Media, Shopping Research, Practice Theory, Consumer Culture, Consumer Research

Research

I'm a PhD student at the Department of Service Management and Service Studies. I'm mostly interested in shopping and consumption research, as well as in all topics related to digitalization. At the moment, I'm focusing on social media and how it has changed shopping practice, but my research interest also centers on shopping space and retail sites.

Recent research outputs

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