Annabell Merkel

Doctoral Student

Research areas and keywords

UKÄ subject classification

  • Social Sciences Interdisciplinary


  • Social and Cultural Anthropology, Sustainability, Service Studies, Sustainable Consumption, Ethnography, Food, Consumer Research, Consumption Studies


I am a PhD student at the Department of Service Management and Service Studies.

In my thesis project, I focus on the consumer understanding of innovative, sustainable food. In order to understand how people relate to food and to change consumption behavior, it is necessary to approach this from a consumer perspective. Patterns, behaviors, habits and routines from everyday life, as well as feelings and perceptions towards food play an important role and I want to explore these further. I am also interested in consumer´s values, identities, concerns, knowledge and expectations.

Furthermore, I am part of the interdisciplinary project “Marine food resources for new markets”:

My study background is an international Master´s degree in Leadership for Sustainability from Malmö University and a Bachelor´s degree in Social and Cultural Anthropology from Ludwig-Maximilians Universität in Munich, Germany.

Master`s Thesis, “Organizational learning in a cross-sectoral collaboration towards sustainable development - A case study of a “Partnership for Sustainability””:


In this research the empirical case of the “Partnership for Sustainability”, a long-term partnership between a major player in the German grocery retail industry and one of the biggest environmental organizations in Germany, was explored in order to gain an understanding of organizational learning processes within non-profit and business collaborations towards sustainability. Using existing theoretical concepts about organizational learning and sustainability in the field of cross-sectoral collaboration these fields of research are brought together. As a result, organizational learning processes within the non-profit and between the partnering organizations were identified and the associated learning results were pointed out. Therefore, essential changes and adaptations in the Partnership for Sustainability could be explored throughout the years of the collaboration. Furthermore, the contribution of organizational learning processes to a cross-sectoral collaboration has been illuminated.

Professional work

I have previous professional experience working in the service industry in Germany and Sweden. I used to work as a Recruiter and Consultant Manager for IT and engineering positions, as well as a Data Solutions Specialist for a labelling and packaging material company.

Recent research outputs

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