Annette Cerne

Senior Lecturer
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  1. Article
  2. An integrative framework for evolving a socially responsible marketing strategy

    Adel I El-Ansary & Annette Cerne, 2005, In: ICFAI Journal of Business Strategy. Winter, p. 7-17

    Research output: Contribution to journalArticle

  3. Paper in conference proceeding
  4. Combining Entrepreneurial Market-Place Efficiency and Welfare Orientation: Collaborative Organisations as Social Entrepreneurs

    Annette Cerne, 2009, [Host publication title missing]. Kocak, A., Ambibola, T., Özer, A. & Watkins-Mathys, L. (eds.).

    Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceeding

  5. Paper, not in proceeding
  6. Competing logics in corporate social responsibility: retailer and supplier relationships on emerging markets

    Annette Cerne & Ulf Elg, 2016 Nov 9, (Unpublished).

    Research output: Contribution to conferencePaper, not in proceeding

  7. Navigating between colonialism and sustainable development: promotional culture with socio-political ambition in global trade

    Annette Cerne, 2016, (Unpublished).

    Research output: Contribution to conferencePaper, not in proceeding

  8. Global gender equality through hybrid organizations: Framing the landscape of dichotomous institutions and logics

    Annette Cerne, 2016, (Unpublished).

    Research output: Contribution to conferencePaper, not in proceeding

  9. Manufacturing status in the global knowledge economy: Analysing CSR practice through language and communication

    Annette Cerne, 2013, (Unpublished).

    Research output: Contribution to conferencePaper, not in proceeding

  10. Managing competing perspectives on CSR: the case of a British debate on sustainable fishing

    Annette Cerne, 2009.

    Research output: Contribution to conferencePaper, not in proceeding

  11. Identical CSR strategies, different marketing outcomes

    Annette Cerne & Adel I El-Ansary, 2009.

    Research output: Contribution to conferencePaper, not in proceeding

  12. Seeing corporate social responsibility through the relationship marketing lens

    Annette Cerne & Adel I El-Ansary, 2007.

    Research output: Contribution to conferencePaper, not in proceeding

  13. The stakeholder role of corporations in the debate on corporate social responsibility

    Annette Cerne, 2007.

    Research output: Contribution to conferencePaper, not in proceeding

  14. Inconsistencies in communications on corporate social responsibility

    Annette Cerne, 2006.

    Research output: Contribution to conferencePaper, not in proceeding

  15. Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers

    Annette Cerne & Adel I El-Ansary, 2005.

    Research output: Contribution to conferencePaper, not in proceeding

  16. Developing corporate social responsibility in retail systems.

    Annette Cerne & Ulf Elg, 2003.

    Research output: Contribution to conferencePaper, not in proceeding

  17. Corporate Social Responsibility in retail systems

    Annette Cerne, 2003.

    Research output: Contribution to conferencePaper, not in proceeding

  18. The implementation of ethical statements in distribution systems

    Annette Cerne, 2001.

    Research output: Contribution to conferencePaper, not in proceeding

  19. Other
  20. Book
  21. Moralising Global Markets: The Creativity of International Business Discourse

    Annette Cerne, 2018 Oct 28, Palgrave Macmillan. 217 p.

    Research output: Book/ReportBook

  22. Market communication as socio-political activity in emerging markets

    Annette Cerne, 2012, Emerald Group Publishing Limited. (Business, society and politics: multinationals in emerging markets)

    Research output: Book/ReportBook

  23. Working paper
  24. An Integrative Framework for Evolving A Socially Responsible Marketing Strategy

    Adel I El-Ansary & Annette Cerne, 2005, Lund Institute of Economic Research.

    Research output: Working paper

  25. Market orientation of a leading British food retailer

    Ulf Elg & Annette Cerne, 2000, Reports from Lund International Food Studies.

    Research output: Working paper

  26. Control Mechanisms for Codes of Conduct in Distribution Systems

    Annette Cerne, 2000, Reports from Lund International Food Studies.

    Research output: Working paper

  27. Doctoral Thesis (monograph)
  28. Working with and Working on Corporate Social Responsibility: The Flexibility of a Management Concept

    Annette Cerne, 2008, Lund Institute of Econonomic Research. 257 p.

    Research output: ThesisDoctoral Thesis (monograph)

  29. Licentiate Thesis
  30. Integrating corporate social responsibility with marketing strategies in retailing

    Annette Cerne, 2003, Lund Business Press. 207 p.

    Research output: ThesisLicentiate Thesis