Burak Tunca

Senior Lecturer

Research areas and keywords

UKÄ subject classification

  • Business Administration


  • Marketing, Consumer behavior, Brand management, Retailing, Quantitative methods


My general research interests are in the domains of consumer psychology, brand management, and quantitative research methods.



I am course responsible for the following subjects:

Bachelor Level

  • International Marketing

Master Level

  • Research Strategy



Recent research outputs

View All (7)