Burak Tunca

Senior Lecturer

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

  • Marketing, Consumer Behaviour, Brand Management, Digitalization, Quantitative methods

Professional work

Bio

- Born - Ankara, Turkey
- BSc in Business Administration - Hacettepe University, Turkey
- MSc in International Business and Entrepreneurship - Mälardalen University, Västerås, Sweden
- PhD in International Management (specializiation: Consumer Behavior) - University of Agder, Norway
- PostDoc in Consumer Behavior - Lund University, Sweden

Work Experience

- University of Agder, Norway
- Norwegian School of Economics, Norway
- University of Stavanger, Norway
- Fachhochschule Münster, Germany

Research Areas

- Consumer Behavior
- Digital Marketing
- Brand Management
- Quantitative Methods
- Open and Reproducible Science
- Meta Science

Current Teaching

- Digital Marketing
- Research Strategy

Social Media

- Twitter
- LinkedIn

Research

Recent research outputs

Burak Tunca & Evrim Yanar, 2020 Dec 21, In: Journal of Marketing Behavior. 4, 2-4, p. 227-238

Research output: Contribution to journalArticle

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