Burak Tunca

Senior Lecturer

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

  • Marketing, Consumer behavior, Brand management, Retailing, Quantitative methods

Research

My general research interests are in the domains of consumer psychology, brand management, and quantitative research methods.

 

Teaching

I am course responsible for the following subjects:

Bachelor Level

  • International Marketing

Master Level

  • Research Strategy

 

 

Recent research outputs

View All (7)