Burak Tunca

Senior Lecturer
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  1. 2019
  2. 2017
  3. Marketing and Market Research

    Burak Tunca, 2017 Mar 17, Consumer Perception of Product Risks and Benefits. Emilien, G., Weitkunat, R. & Lüdicke, F. (eds.). New York: Springer International Publishing, p. 383-407 25 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapter

  4. 2016
  5. Using the Johnson-Neyman Procedure to Detect Item Bias in Personality Tests: A Proposed New Method and Practical Guidelines for Data Analysis

    Burak Tunca, 2016 Feb, The Wiley Handbook of Personality Assessment. Kumar, U. (ed.). Hoboken: Wiley-Blackwell, p. 346-360 15 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapter