Research areas and keywords
UKÄ subject classification
- Business Administration
- Consumer Culture, Neoliberalism, Leisure, Sport, Endurance running, Governmentality, Body, Ascetism
My doctoral project is socio-cultural exploration of endurance running. I use diaries, semi-structured interviews, projective techniques and netnography to access runners’ sensemaking processes related to their hobby. I am attempting to show that the kind of extreme endurance running events that exist today illustrate a new way of understanding leisure, the body and the self as productive entities undergirded by market logic.
Recent research outputs
Research output: Thesis › Doctoral Thesis (monograph)