Carys Egan-Wyer

affiliated with the university

Research areas and keywords

UKÄ subject classification

  • Business Administration


  • Consumer Culture, Neoliberalism, Leisure, Sport, Endurance running, Governmentality, Body, Ascetism


I am a post-doctoral reasercher with a PhD in marketing. My research interests lie at the nexus of consumption, retail and sustainability. I am particularly interested in the responsibilisation of the neoliberal citizen. In other words, how societal discourses and norms encourage consumers to willingly discipline themselves and control their consumption. I am the deputy director of the interdisciplinary Centre for Retail Research where I work to communicate cutting edge retail and sustainability research to individuals and companies and have recently started a two-year project to research retail and anti-consumption.

When I am not working, I run a blog and social media brand called Buy Less Be More, which focuses on anti-consumption.

Recent research outputs

Carys Jane Egan-Wyer, Steve Burt, Jens Hultman, Ulf Johansson, Alice Beckman & Clara Michélsen, 2021, In: International Journal of Retail and Distribution Management.

Research output: Contribution to journalArticle

Steve Burt, Carys Egan-Wyer, Jens Hultman, Ulf Johansson, Alice Beckman & Clara Michelsen, 2020 Sep 1, (Unpublished).

Research output: Contribution to conferenceOther

Carys Egan-Wyer, 2019 Nov 27, The Conversation.

Research output: Contribution to specialist publication or newspaperNewspaper article

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