Christian Kochaffiliated with the university
Research areas and keywords
UKÄ subject classification
- Business Administration
Recent research outputs
Corporate brand positioning in complex industrial firms: Introducing a dynamic, process approach to positioningChristian H. Koch & Gyrd-Jones, R. I., 2019 Mar 29, In : Industrial Marketing Management.
Research output: Contribution to journal › Article
Christian Koch, 2014.
Research output: Contribution to conference › Paper, not in proceeding