Clara Gustafsson

Senior Lecturer

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

  • Marketing, Brand, Consumer Culture, Branding, Sonic Branding, Brand Trust

Research

I am part of the Marketing group at the Department of Business Administration. My current research involves the areas of sonic branding, consumer research, and cultural branding. I have published in Business Ethics: A European Review, Journal of Brand Management, and Advances in Consumer Research. Ongoing projects include papers on sonic branding, brand trust, and frugal consumption. My research interests are mainly in the area of Consumer Culture. Specifically, my doctoral thesis dealt with the topic of Brand Trust, from a combined company and consumer perspective. There, I developed a theory of brand trust as asymmetrical, in the sense that one party risks becoming vulnerable in the trust relationship.

Teaching

Teaching areas

Marketing, Brands and Branding, Consumer Culture Theory, Consumer Behaviour, Supply Management, Management

Head of Course/Examiner

- Supervisor/Examiner of Marketing theses: BSc level and MSc level

- Head of Course: "Bachelor Thesis in Marketing", 15 ECTS.

- Head of Course: "Undergraduate Course in Marketing", undergraduate level, 6 ECTS.

- Head of Course: "International Business", undergraduate level, 7.5 ECTS (starting fall 17)

- Examiner of Marketing traineeships: "Business Administration: Traineeship", undergraduate level, 15 ECTS.

- Examiner of Programme evaluation exams (Programme graduation requirement from Spring term 2016)

1. Teaching/Course responsibility:

- Role (responsible for the course, lecturer, teaching assistant): Responsible

- Course name: Business Administration: Introductory Course in Business Administration: Marketing

- Course code: FEKA90

- Number of clock hours: 425

 

- Role (responsible for the course, lecturer, teaching assistant): Responsible

- Course name: Business Administration: Bachelor Degree Project in Marketing at Undergraduate Level

- Course code: FEKH29

- Number of clock hours: 160

 

- Role (responsible for the course, lecturer, teaching assistant): Examiner

- Course name: Business Administration: Traineeship

- Course code: FEKH01

- Number of clock hours: 60

 

- Role (responsible for the course, lecturer, teaching assistant): Grading

- Course name: Progression exam / LOA

- Course code:

- Number of clock hours: 100

 

- Role (responsible for the course, lecturer, teaching assistant): Lecturer

- Course name: Brands and Branding in a Dynamic World

- Course code: FEKH23

- Number of clock hours: 8

 

2. Supervision of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018): 5

 

Master level (number of theses 2018): 3

 

3. Examiner of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018): 10

 

Master level (number of theses 2018):

 

 

4. Briefly describe development work in education – renewal of curriculum and/or pedagogical development:

I have further developed the introductory course in Marketing: - written two new cases for the seminars – developed new quiz examination. I have continued to develop the thesis course in Marketing regarding the method training that the students get in lectures and workshops, and an ongoing collaboration with the Librarian Bitte Holm on digital sources.

 

5. Involvement of guest teachers:

- Course name: Business Administration: Introductory Course in Business Administration: Marketing

- Course code: FEKA90

- Name of guest teacher and company/organization:

Morten Bruun/Google (Industry Manager/also on Forbes 30 under 30 list in 2018)

and Sofie Holt/Google  (Analytical consultant)

 

- Course name: Business Administration: Introductory Course in Business Administration: Marketing

- Course code: FEKA90

- Name of guest teacher and company/organization:

Johanna Ahlberg/Mercedes (Marketing Manager Cars at Mercedes-Benz Sverige)

 

- Course name: Business Administration: Introductory Course in Business Administration: Marketing

- Course code: FEKA90

- Name of guest teacher and company/organization: Jennie Thelin/Mercedes

(Manager Loyalty and Direct Customer Marketing, Personbilar, Sverige/Denmark at Mercedes-Benz Sweden)

 

- Course name: Business Administration: Introductory Course in Business Administration: Marketing

- Course code: FEKA90

- Name of guest teacher and company/organization:

Katarina Hansson/Teradata International (Director Retail industry)

 

 

6. Programme responsibility (name of programme) -

 

 

7. Additional work in education (e.g. planning, implementation, and pedagogical leadership)

 

Cases writing: Produced two new cases for FEKA90 Marketing, and tried them out with very good results in the fall-18 semester.

 

8. Briefly describe your work with IT-supported teaching and learning

I use the Live@Lund portal as the communication hub for the courses I am in charge of. I make assignments there, and give feedback there. I also let students book their supervision meetings with me through Live. I have followed most of the LU MOOC about digital platforms. Furthermore, I would like to teach more with IT, but the physical environment at LUSEM does not promote it, and we are not yet trained to do this either. However, we are currently getting training though the marketing sections’ (Johan Anselmsson’s) monthly meetings, where we invite relevant business people in digital marketing for workshops. I also attended the Peergrade information lecture, and aim to implement some of that technology in class next semester.

 

9. Production of cases, publications on teaching and learning, teaching materials and textbooks

 

- Two cases for FEKA90, and other teaching materials specifically for the course.

 

Recent research outputs

Clara Gustafsson, 2019, (Accepted/In press) The Oxford Handbook of Sound & Imagination. Grimshaw, M., Walther-Hansen, M. & Knakkergaard, M. (eds.). Oxford: Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Clara Gustafsson, 2017, Brand Theories: Perspectives on brands and branding. Bertilsson, J. & Tarnovskaya, V. (eds.). Lund: Studentlitteratur, Vol. 1. p. 107-126 20 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Clara Gustafsson, 2015, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies. Cook, D. T. & Ryan, J. M. (eds.). Wiley-Blackwell

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

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