Fleura Bardhi

Visiting Professor

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

  • Liquid Consumption, Sharing and Access Based Consumption, Global Brands, Global Consumers, Life Transitions, Consumer Behaviour

Research

I am a visiting Professor at LUSEM and a Professor of Marketing at Cass Business School, City University London. My research falls into consumer behavior, specifically consumer culture theory (CCT). Methodologically I’m a qualitative researcher and utilize qualitative interviews, ethnography, observations, and projective techniques in my research.