Fleura Bardhi

Visiting Professor, Ph.D.

Visiting professor, Guest Professor

Research areas and keywords

UKÄ subject classification

  • Business Administration


  • Liquid Consumption, Sharing and Access Based Consumption, Global Brands, Global Consumers, Life Transitions, Consumer Behaviour


I am a visiting Professor at LUSEM and a Professor of Marketing at Cass Business School, City University London. My research falls into consumer behavior, specifically consumer culture theory (CCT). Methodologically I’m a qualitative researcher and utilize qualitative interviews, ethnography, observations, and projective techniques in my research.

Recent research outputs

Giana M. Eckhardt & Fleura Bardhi, 2020 Aug 3, In: Marketing Theory.

Research output: Contribution to journalArticle

Zahra Sharifonnasabi, Fleura Bardhi & Marius K. Luedicke, 2020, In: Marketing Theory. 20, 3, p. 273-298 26 p.

Research output: Contribution to journalArticle

Fleura Bardhi, Giana M. Eckhardt & Emma Samsioe, 2020, Research Handbook on Luxury Branding. Morhart, F., Wilcox, K. & Czellar, S. (eds.). Edward Elgar Publishing, (Research Handbooks in Business and Management series).

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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