Jayne Jönsson

affiliated with the university, Research student, MA, MSc

Research areas and keywords

UKÄ subject classification

  • Business Administration


In my PhD dissertation I study third sector organizations specifically nonprofit and non-governmental organizations, in Sweden and South Africa. Due to the increasing scarcity of funding (hence increased competition for funding) many of these organizations are pressured to look at and/or adopt market solutions as an alternative or supplementary way of accessing resources. This phenomenon is relevant and interesting in many respects as nonprofit organisations are premised on achieving social mission, not market goals.
My first case Skyddsvärnet is a century old Swedish nonprofit organization working to prevent social exclusion and create better conditions for people in society. Skyddsvärnet was left with no choice but to embrace the market arena since their state funding ceased in the 1990s. The findings indicate that both market and mission logics have equal importance for Skyddsvärnet, but the greater salience towards market logic is shaping the organization into becoming more business-like.
Afrikagrupperna is a solidarity NGO that partners with organizations in Southern Africa that advocate for social change so that people could access their rights. Afrikagrupperna and its two partners in South Africa, Wellness Foundation (WF) and Surplus People Project (SPP), in an aid development partnership, serve as the second (multiple) case. Despite being a SIDA framework organization (or precisely because of it), Afrikagrupperna acknowledges their funding vulnerability and has  tried to find ways to diversify funding resources (more recently through fundraising) that has resulted in some tension. WF works with advocacy especially for the rights of thousands of care workers (a female-dominated occupation) who provide primary health care for the communities but are not recognized as workers, thereby not accorded the rights that other laborers enjoy. SPP works with poor farmers and advocates for their rights. The target groups for both organizations are usually from poor communities and live in the so-called townships. Funding challenges are more prominent in the case of WF that made them venture in a social enterprise that has not so far yielded the targeted results.
My third case is Individuell Människohjälp that works to combat poverty and exclusion through aid, fair trade and integration. Especially interesting was the organization's efforts to promote fair trade by selling fair trade products through volunteer-manned stores across Sweden. The organization aims to help small producers (buy giving them support and buying their products) and to sell these products in a highly competitive Swedish market. One of the challenges that the organization faced was how to increase sales while staying attuned to what the organization as an NGO was supposed to be about.  
Conducting fieldworks both in Sweden and South Africa and attending EGOS 2017 have been possible through grants from Handelskammaren and Stiftelsen Landshövding Per Westlings minnesfond. I have also received a research grant from EU (EUROSA) that allowed me to again visit and stay in South Africa for around 7 months (2017-2018). This was also (co)funded by Hedelius Stiftelse via Handelsbanken. During this research period, I worked primarily with my research project and partly with networking with my academic host at University of Stellenbosh Business School, who have kindly invited me to join their team in developing a course on NPO Governance and Leadership, and a project on Social Impact Measurement Matrix, in close collaboration with practitioners. I hope and anticipate that the lessons learned from this experience could somehow inspire similar initiatives locally in Sweden, and continued and new collaborations.
Apart from research, I have had teaching duties in different courses both in the Bachelor and Master levels. Recently resumed some teaching and shall increase its extent in the coming school term. Prior to my PhD studies at Lund University I have worked in different organizations/sectors for many years.
Some publications:
Logic Salience in Ideologically-torn Nonprofit Hybrids, Nonprofit Policy Forum (open access)
Social Return on Investment: Rooms for improvement and research, Forum for Social Innovation Sweden 



Recent research outputs

Jayne Jönsson, 2019 Oct, In : Nonprofit Policy Forum. 10, 3, 20190001.

Research output: Contribution to journalArticle

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