Jens Hultman

Senior Lecturer

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

  • Marketing, Retail

Research

I am Associate Professor (docent) in Marketing at the department of Business Administration at Lund University School of Economics and Management. My current research focuses on retail e-commerce, retail sustainability issues, global sourcing development and industrial marketing and purchasing. I am regularly collaborating and corresponding with researchers in Sweden and abroad (e.g., UK, Italy and France) and in 2016 I was visiting researcher at the Oxford Institute of Retail Management at Saïd Business School, Oxford University. 

Teaching

I have been teacher tenured since 2008, associate professor since 2011 and been engaged in teaching activities at a hand-full of universities in Sweden and made guest appearances at several other universities in Sweden and abroad. Today, I teach on all levels from basic courses on undergraduate level to advanced courses on executive education or PhD-courses. My teaching model is characterized by courses that are taught with a balanced set of seminars and lectures – tightly linked to practice. 

 

1. Teaching/Course responsibility:

- Role (responsible for the course, lecturer, teaching assistant): Course responsible

- Course name: Retailing, Multichannel Marketing and Internationalization

- Course code: BUS036

- Number of clock hours: x

 

- Role (responsible for the course, lecturer, teaching assistant): Supervisor

- Course name: Degree project in Global Marketing – Master level

- Course code: BUSN39

- Number of clock hours: x

 

- Role (responsible for the course, lecturer, teaching assistant): Supervisor

- Course name: Examensarbete i marknadsföring på kandidatnivå

- Course code: FEKH29

- Number of clock hours: x

 

- Role (responsible for the course, lecturer, teaching assistant): Lecturer and supervisor

- Course name: Research Strategy

- Course code: BUSN37

- Number of clock hours: x

 

- Role (responsible for the course, lecturer, teaching assistant): Lecturer 

- Course name: Qualitative methods

- Course code: BUSR31

- Number of clock hours: x

 

(if there is more teaching, continue downwards)

2. Supervision of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018): 6 bachelor thesis, 3 during spring 2018 and 3 during fall semester 2018

 

Master level (number of theses 2018): 6 master thesis during spring 2018

 

3. Examiner of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018): around 3 during spring 2018 and 3 during fall semester 2018

 

Master level (number of theses 2018): 6 during spring 2018

 

 

4. Briefly describe development work in education – renewal of curriculum and/or pedagogical development:

As course responsible on BUSN36, I have during the year reviewed the course curriculum (in particular live case and guest lecturers) to improve the course.

 

 

5. Involvement of guest teachers:

- Course name: Retailing, Multichannel Marketing and Internationalization

- Course code: BUSN36

- Name of guest teacher and company/organization: listed below

 

Geir Hoff, Clas Ohlson

Jens Nordfäldt, SSE

Martin Moström, Retail House

Nichlas Olofsson, Coop

Joanna Yarrow, IKEA

Johan Neuman, Axfood

Topi Tokola, Zalando

Maria Mollerskov Jonzon, IKEA

Johan Andersson, IKEA

 

(if there are more guest teachers, continue downwards) 

 

 

6. Programme responsibility (name of programme)

N/A

 

7. Additional work in education (e.g. planning, implementation, and pedagogical leadership)

N/A

 

 

8. Briefly describe your work with IT-supported teaching and learning 

I use Live@Lund when applicable in my courses, and contact via e-mail when supervising theses.

 

9. Production of cases, publications on teaching and learning, teaching materials and textbooks

 

N/A

 

Outreach

Through several projects with close ties to the industry, I have developed an international network of contacts in sectors relevant for my teaching and my research. I have, for example, done research in collaboration with large international firms like IKEA and Clas Ohlson. My research is published in journals like European Retail Research (Springer), Journal of Purchasing and Supply Management (Elsevier), International Journal of Retail & Distribution Management (Emerald), The International Review of Retail, Distribution and Consumer Research (Taylor & Francis), and others.

Recent research outputs

Jens Hultman & Ulf Elg, 2018, Framtidens fysiska butik: Digitalisering, upplevelser och hållbarhet. Johansson, U. (ed.). Lund: Lunds universitet, p. 125-130

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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