Johan Jansson

Associate Senior Lecturer, Associate Professor

Research areas and keywords

UKÄ subject classification

  • Business Administration
  • Social Sciences Interdisciplinary
  • Other Social Sciences not elsewhere specified

Keywords

  • Sustainability, Consumer behavior, Green marketing, Transportation

Research

Research keywords:
Pro-environmental consumer values, attitudes, norms, and behaviors, Sustainable consumption, Value-belief-norm theory, Consumer behavior, Marketing ethics, Eco-innovation adoption, Sustainable transportation, Corporate Sustainability/CSR, Opinion leadership and innovativeness, Quantitative methods, Alternative fuel vehicles/Electric cars, Public transportation

Teaching

Teaching keywords:
Marketing ethics, Sustainability, Consumer behavior, Contemporary marketing issues, Strategic (green) marketing, Service marketing, Corporate Social Responsibility, CSR

Outreach

Numerous key-notes, lectures, panel participations, etc for/with companies, authorities and universities in Sweden and abroad.

Recent research outputs

Kerstin Westin, Annika Nordlund, Johan Jansson & Jonas Nilsson, 2020 May 2, In : Sustainability. 12, 9, 3695.

Research output: Contribution to journalArticle

Johan Jansson, Jonas Nilsson & Ulf Elg, 2020 May, 9 ed., Lund: K2 - Nationellt kunskapscentrum för kollektivtrafik, 24 p.

Research output: Working paper

Johan Jansson & Jonas Nilsson, 2020 May, 10 ed., Lund: K2 - Nationellt kunskapscentrum för kollektivtrafik, 30 p.

Research output: Working paper

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