Kristina Bäckström

Senior Lecturer


Research interests
My research interests are within the fields of marketing and consumer culture studies. I am particularly interested in consumers’ experiences and practices within retail contexts.

Research projects
In my dissertation I examine consumers’ leisure shopping activities as subjectively experienced and practiced and as situated in their wider sociocultural context. Inspired by the phenomenological tradition, I delve into microsociological issues of how and why consumers experience shopping a meaningful leisure-time pursuit. I explore the plethora of meanings that consumers ascribe to leisure shopping and devote particular concern to the multifaceted and dynamic nature of this form of consumption. Informed by a sociocultural approach, I move beyond simplistic notions of shopping as either laborious (economic) or enjoyable (recreational) and examine the shifts, tensions and contrasting elements of shopping. In addition, I also devote attention to the ways in which retail store environments contribute in forming the meanings, experiences and practices that consumers shopping activities embrace.

Recent research outputs

Anette Svingstedt, Kristina Bäckström & Christian Fuentes, 2018 Oct 12, Framtidens fysiska butik: Digitalisering, upplevelser och hållbarhet. Johansson, U. (ed.). Lund University, p. 47-56

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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