Malin Olander Roese

Associate Senior LecturerFormer name: Malin Olander

Associate senior lecturer

Research areas and keywords

UKÄ subject classification

  • Social Sciences
  • Engineering and Technology


My research brings together strategy, customer orientation and innovation – capturing how firms’ manage these interlinked areas in times of change or in finding new strategic directions.  I explore concepts and management of duality, ambidexterity and design thinking in theory and practice.  My research takes the outset in issues present in industry and is primarily based on case studies and a qualitative approach in primary industries and retail organisations.

I am involved with research funded by the Centre for Retail Research at Lund University and the Bo Rydin Foundation on value added integrated product and packaging development.  Previously I have been involved in PIEp, a program that aims to increase product and service innovations and competitiveness in Sweden. I teach Innovation Engineering and supervise Master theses in the areas of strategy, customer orientation and innovation. Fellow of IMIT (The Institute for Management of Innovation and Technology)

Recent research outputs

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