Mats Urde

Senior Lecturer, Associate professor
More filtering options
  1. 2019
  2. What Does Your Corporate Brand Stand For? Berlin Global Brand Conference

    Urde, M. (Invited speaker)
    2019 May 10

    Activity: Talk or presentationInvited talk

  3. The Reputation of the Nobel Prize: Case lecture at Boston College

    Urde, M. (Role not specified), Stephen A Greyser (Presenter), Bradford Hudson (Chair)
    2019 Apr 302019 May 3

    Activity: Talk or presentationInvited talk

  4. 2018
  5. Judge in KPMG case competition

    Urde, M. (Role not specified)
    2018 Nov

    Activity: OtherBusiness cooperation

  6. MBTS 2018

    Urde, M. (Organiser)
    2018 Aug 182018 Aug 19

    Activity: Participating in or organising an eventOrganisation of conference

  7. Interview by SVT Online on counterfeit products and brand

    Urde, M. (Interviewee)
    2018 Jul 18

    Activity: OtherMedia participation

  8. Harvard Business School

    Urde, M. (Visiting researcher)
    2018 Jul 12018 Jul 8

    Activity: Visiting an external institutionResearch or teaching at external organisation

  9. Greg Mekely

    Urde, M. (Host)
    2018 May

    Activity: Hosting a visitor

  10. Interviewed in SvD about the Nobel Prize and its reputation

    Urde, M. (Interviewee)
    2018 Apr 13

    Activity: OtherMedia participation

  11. Lund University School of Economics and Management Case Competition

    Urde, M. (Chair)
    2018 Apr 4

    Activity: Participating in or organising an eventOrganisation of conference

  12. Lund Brand Management Group Annual conference

    Urde, M. (Organiser)
    2018 Apr

    Activity: Participating in or organising an eventOrganisation of conference

  13. Tim Fields

    Urde, M. (Host)
    2018 Apr

    Activity: Hosting a visitor

  14. Concordia University

    Urde, M. (Visiting lecturer)
    2018 Jan

    Activity: Visiting an external institutionResearch or teaching at external organisation

  15. Advisory Board Member, Brand Heritage institute

    Urde, M. (Member)
    2018

    Activity: Consultancy, expert advice and membershipsMember of board/committee/council etc

  16. Business cooperation with KappAhl

    Urde, M. (Advisor)
    2018

    Activity: OtherBusiness cooperation

  17. Executive Education EFL

    Urde, M. (Role not specified)
    2018

    Activity: OtherBusiness cooperation

  18. International corporate brand strategy, BONA

    Urde, M. (Advisor)
    2018

    Activity: OtherBusiness cooperation

  19. Journal of Marketing Management (Journal)

    Urde, M. (Peer reviewer)
    2018

    Activity: Publication peer-review and editorial workJournal/Manuscript peer review

  20. Journal of Product and Brand Management (Journal)

    Urde, M. (Peer reviewer)
    2018

    Activity: Publication peer-review and editorial workJournal/Manuscript peer review

  21. Member of company's strategy team, Falu Rödfärg

    Urde, M. (Advisor)
    2018

    Activity: OtherBusiness cooperation

  22. 2017
  23. The Nobel Prize: A networked heritage corporate brand

    Urde, M. (Keynote/plenary speaker), Stephen A Greyser (Keynote/plenary speaker)
    2017 Dec 6

    Activity: Talk or presentationInvited talk

  24. Lund University Case Competition Training Program 2017

    Urde, M. (Chair), Ramberg, U. (Member of programme committee), Mattisson, O. (Member of programme committee), Welinder, A. (Contributor)
    2017 Oct 152017 Nov 15

    Activity: Participating in or organising an eventOrganisation of workshop/ seminar/ course

  25. Strategic Brand Management: Master Papers (Event)

    Urde, M. (Editor), Melin, F. (Editor)
    2017 Sep 12017 Oct 30

    Activity: Publication peer-review and editorial workMember of journal or series' editorial board/committee

  26. Monarchy as symbol of a nation

    Urde, M. (Keynote/plenary speaker)
    2017 Apr 21

    Activity: Talk or presentationInvited talk

  27. The Branding and Identity of the Nobel Prize

    Urde, M. (Keynote/plenary speaker), Stephen A Greyser (Keynote/plenary speaker)
    2017 Jan 7

    Activity: Talk or presentationInvited talk

  28. 2016
  29. Events with a heritage

    Urde, M. (Keynote/plenary speaker)
    2016 Sep 25

    Activity: Talk or presentationInvited talk

  30. Constitutional Monarchies as Corporate Brands

    Urde, M. (Keynote/plenary speaker)
    2016 Jul 1

    Activity: Talk or presentationInvited talk

  31. Conference on rhetoric and narratives in management research

    Urde, M. (Keynote/plenary speaker)
    2016 Apr 212016 Apr 23

    Activity: Talk or presentationInvited talk

  32. 2015
  33. Journal of Product & Brand Management (Journal)

    Urde, M. (Editorial board member)
    2015 Jan 1 → …

    Activity: Publication peer-review and editorial workMember of journal or series' editorial board/committee

  34. 2013
  35. European Journal of Marketing (Journal)

    Urde, M. (Peer reviewer)
    2013 Jan 1 → …

    Activity: Publication peer-review and editorial workJournal/Manuscript peer review

  36. Journal of Brand Management (Journal)

    Urde, M. (Editorial board member)
    2013 Jan 1 → …

    Activity: Publication peer-review and editorial workMember of journal or series' editorial board/committee

  37. 2012
  38. Routledge (Publisher)

    Urde, M. (Guest editor), Carsten Baumgarth (Guest editor), Bill Merrilees (Guest editor)
    2012 Jan 12013 Jan 1

    Activity: Publication peer-review and editorial workJournal editor

  39. 2011
  40. Management Decision (Journal)

    Urde, M. (Peer reviewer)
    2011 Jan 1 → …

    Activity: Publication peer-review and editorial workJournal/Manuscript peer review

  41. 2010
  42. Journal of Brand Management (Journal)

    Urde, M. (Peer reviewer)
    2010 Jan 1 → …

    Activity: Publication peer-review and editorial workJournal/Manuscript peer review

  43. 2005
  44. Journal of Business Research (Journal)

    Urde, M. (Peer reviewer)
    2005 Jan 1 → …

    Activity: Publication peer-review and editorial workJournal/Manuscript peer review

  45. 1995
  46. External expert advisor, Volvo Group Trucks Technology

    Urde, M. (Advisor)
    1995 → …

    Activity: OtherBusiness cooperation