Sofia Ulver

Senior Lecturer, Associate ProfessorFormer name: Sofia Ulver-Sneistrup

Research areas and keywords

UKÄ subject classification

  • Business Administration

Research

I am an associate professor within marketing and have a sociological, cultural, critical and idea-historical background and perspective in my research. My research domain is consumer culture theory (CCT) in which I try to understand larger shifts and social trends in society by looking at how we live, consume, produce and innovate at the global and local market, often with the theoretical lens of social distinction (status), gender theory and narrative or discourse analysis. This can for example be by exploring the globalization of western taste within the urban middle-class, the masculinization of taste within the foodie culture, how markets are created through consumer taste refinement, or the shift towards ethical (e.g. sustainability-related) and political consumption (e.g. buycot and boycot-related). After wrapping up my foodie culture research, in 2018 I start a three year research project on multicultural consumption and advertising together with two colleagues (Professor Sara Rosengren and Nina Åkestam) at Handelshögskolan i Stockholm.

Teaching

1. Teaching/Course responsibility:

- Role (responsible for the course, lecturer, teaching assistant): Course Director

- Course name: Consumer Culture Theory and Consumer Insights

- Course code: BUSN30

- Number of clock hours: 260

 

- Role (responsible for the course, lecturer, teaching assistant): Course Director

- Course name: Research Strategy

- Course code: BUSN37

- Number of clock hours: 440

 

- Role (responsible for the course, lecturer, teaching assistant): 

- Course name:

- Course code:

- Number of clock hours:

 

 

(if there is more teaching, continue downwards)

2. Supervision of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018):

 

Master level (number of theses 2018):

 

3. Examiner of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018):

 

Master level (number of theses 2018):

 

 

4. Briefly describe development work in education – renewal of curriculum and/or pedagogical development: 

I renew my courses every year. In research strategy this year I changed the focus and amount of face-to-face supervision for the better. More tecaher presence for every student.

 

5. Involvement of guest teachers:

- Course name: Consumer Culture Theory and Consumer Insights

- Course code: BUSN30

- Name of guest teacher and company/organization: Christian Godden, Strategic Director, Ehrenstråhle

 

 

6. Programme responsibility (name of programme)

 

 

7. Additional work in education (e.g. planning, implementation, and pedagogical leadership)

 

 

 

8. Briefly describe your work with IT-supported teaching and learning 

 

 

9. Production of cases, publications on teaching and learning, teaching materials and textbooks

 

Session contribution together with Jacob Östeberg at the Fekis-conference in Stockholm 17-18 Okt, about teaching: "Sluta med den slentrianmässiga undervisningen"

 

Recent research outputs

Sofia Ulver, 2018 Jun 29.

Research output: Contribution to conferencePoster

Sofia Ulver, 2018 Jan 18, Dagens nyheter.

Research output: Contribution to specialist publication or newspaperNewspaper article

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