Sofia Ulver

Senior Lecturer, Associate ProfessorFormer name: Sofia Ulver-Sneistrup
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  1. Article
  2. Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

    Sayaka Osanami Törngren, Emi Moriuchi, Caroline Adolfsson, Marcus Nyström & Sofia Ulver, 2020 Nov 18, In: Genealogy. 14 p.

    Research output: Contribution to journalArticle

  3. Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017

    Sayaka Osanami Törngren & Sofia Ulver, 2020 Oct 10, In: Genealogy. 4, 4, 20 p.

    Research output: Contribution to journalArticle

  4. Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing

    Sofia Ulver & Christofer Laurell, 2020 Aug 20, In: Journal of Public Policy & Marketing. 39, 4, p. 477-493 17 p.

    Research output: Contribution to journalArticle

  5. Masculinising domesticity: an investigation of men’s domestic foodwork

    Marcus Klasson & Sofia Ulver, 2015, In: Journal of Marketing Management. 31, 15-16, p. 1652-1675

    Research output: Contribution to journalArticle

  6. Encouraged Intrusion and the Entering of a Subordinate Consumption Field

    Sofia Ulver, 2015, In: Advances in Consumer Research. 43, p. 415-420

    Research output: Contribution to journalArticle

  7. Moving up, down or sideways? Exploring consumer experience of identity and status incongruence

    Sofia Ulver & Jacob Östberg, 2014, In: European Journal of Marketing. 48, 5-6, p. 833-853

    Research output: Contribution to journalArticle

  8. The new work ethics of consumption and the paradox of mundane brand resistance

    Sofia Ulver, S. Askegaard & D. B. Kristensen, 2011, In: Journal of Consumer Culture. 11, 2, p. 215-238

    Research output: Contribution to journalArticle

  9. Review (Book/Film/Exhibition/etc.)
  10. Book review of “Royal Fever-The British Monarchy in Consumer Culture" authored by Cele C.Otnes and Pauline Maclaran

    Sofia Ulver, 2018 Jan 2, In: Consumption Markets and Culture. 21, 1, p. 93-96

    Research output: Contribution to journalReview (Book/Film/Exhibition/etc.)

  11. Book chapter
  12. The Social Ethics of Craft Consumption- The case of craft beer in a regulated market

    Sofia Ulver, Andrea Huntzinger, Klara Lindblom, Emma Olsson Björk & Marie Paus, 2020, Case Studies in the Beer Sector. Capitello, R. & Maehle, N. (eds.). Elsevier, (Consumer Science and Strategic Marketing).

    Research output: Chapter in Book/Report/Conference proceedingBook chapter

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