Research areas and keywords
UKÄ subject classification
- Business Administration
International marketing, emerging markets, inter-firm relationships, retailing, market orientation, business and non-business networks, corporate social responsibility
Programme director of the master year International Marketing and Brand Management. Teaching intersts are international marketing, business to business marketing, research method.
Active in Centre for Retail Research at Lund University, collaborate with different organizations in my research projects (e.g. IKEA, Tetra Pak, Thule, Axis).
Recent research outputs
Research output: Working paper
Research output: Contribution to journal › Article