Ulf Elg


Research areas and keywords

UKÄ subject classification

  • Business Administration



International marketing, emerging markets, inter-firm relationships, retailing, market orientation, business and non-business networks, corporate social responsibility


Programme director of the master year International Marketing and Brand Management. Teaching intersts are international marketing, business to business marketing, research method.


Active in Centre for Retail Research at Lund University, collaborate with different organizations in my research projects (e.g. IKEA, Tetra Pak, Thule, Axis).

Recent research outputs

Johan Jansson, Jonas Nilsson & Ulf Elg, 2020 May, 9 ed., Lund: K2 - Nationellt kunskapscentrum för kollektivtrafik, 24 p.

Research output: Working paper

Annika Olsson, Ulf Elg, Jens Hultman, Ulf Johansson, Karla Marie Batingan Paredes, Carin Rehncrona, Anette Svingstedt & Axel Welinder, 2019, 4 ed. Stockholm: Handelsrådet. 55 p. (Handelsrådets rapportserie; vol. 2019, no. 4)

Research output: Book/ReportReport

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