Veronika Tarnovskaya

Senior Lecturer, Associate Professor

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

Research

My research areas include market orientation, market driving and market driven strategies, corporate branding, on-line branding and B2B branding. I have carried a number of cross-country qualitative studies of MNCs active in the emerging markets.

Teaching

My teaching includes courses on the master and bachelor levels: International Marketing Strategy, On-line Marketing, Brands and Consumers, Global Business and MNC, Strategic Marketing Management and Retail Marketing. I have used a broad variety of pedagogical methods: traditional lectures, flipped classrooms, seminars, workshops led by students and video lectures.

Professional work

I have designed and implemented the professional course On-line Marketing Principles and Management for a group of 50 employees at Atlas Copco - a global B2B company. The course 2016 - 2017 consisted of on-line lectures, videos, cases, webinars, on-line quizzes and group assignments carried by multi-cultural groups of employees. The course will continue in 2017-2018.

Recent research outputs

Galina Biedenbach, Peter Hultén & Veronika Tarnovskaya, 2019, In: Journal of Business and Industrial Marketing. 34, 1, p. 1-11

Research output: Contribution to journalArticle

Veronika Tarnovskaya & Galina Biedenbach, 2018 Jun 4, In: Marketing Intelligence and Planning. 36, 4, p. 455-469

Research output: Contribution to journalArticle

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