Veronika Tarnovskaya

Senior Lecturer, Associate Professor

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

Research

My research areas include market orientation, market driving and market driven strategies, corporate branding, on-line branding and B2B branding. I have carried a number of cross-country qualitative studies of MNCs active in the emerging markets.

Teaching

My teaching includes courses on the master and bachelor levels: International Marketing Strategy, On-line Marketing, Brands and Consumers, Global Business and MNC, Strategic Marketing Management and Retail Marketing. I have used a broad variety of pedagogical methods: traditional lectures, flipped classrooms, seminars, workshops led by students and video lectures.

 

1. Teaching/Course responsibility:

- Role (responsible for the course, lecturer, teaching assistant): Responsible

- Course name: Brands and branding in the dynamic world

- Course code: FEKH23

- Number of clock hours: 115

 

- Role (responsible for the course, lecturer, teaching assistant): Responsible

- Course name: Online marketing brands and consumers

- Course code: BUSN38

- Number of clock hours: 146

 

- Role (responsible for the course, lecturer, teaching assistant): responsible

- Course name: International Business and Multinational Enterprises

- Course code: FEKH21

Number of clock hours 176

 

- Role (responsible for the course, lecturer, teaching assistant): lecturer

- Course name: Strategisk marknadsföring

- Course code: FEKG21

- Number of clock hours:

 

 

- Role (responsible for the course, lecturer, teaching assistant): lecturer

- Course name: Kandidatkurs I marknadsföring

- Course code: FEKH 29

- Number of clock hours: 135

 

 

- Role (responsible for the course, lecturer, teaching assistant): lecturer

- Course name: International marketing and strategy

- Course code: BUSN20

- Number of clock hours: 120

 

 

- Role (responsible for the course, lecturer, teaching assistant): lecturer

- Course name: Degree in global marketing

- Course code: BUSN39

- Number of clock hours: 93

 

Role (responsible for the course, lecturer, teaching assistant): Responsible

- Course name: Online marketing management and principles Atlas Copco

- Course code: FEKH25?

- Number of clock hours: 106

 

 

(if there is more teaching, continue downwards)

2. Supervision of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018): 3

 

Master level (number of theses 2018): 5

 

3. Examiner of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018): 5

 

Master level (number of theses 2018): 5

 

 

4. Briefly describe development work in education – renewal of curriculum and/or pedagogical development:

I have together with Jon Bertilsson designed the course FEKH23 Brands and Branding in the dynamic world

 

I have changed the format and deepened the theoretical part of BUSN38 Online marketing brands and consumers (introduced a new book and several new modules, changed the practical moments). I have also started this course on Canvas as an early adopter of this platform.

 

5. Involvement of guest teachers:

- Course name: Brands and branding in the dynamic world

- Course code: FEKH23

- Name of guest teacher and company/organization:

Rob Allen, stand-up comedian

Sean Duffy, The Duffy Agency

Cecilia Cassinger LU, Campus Helsinborg

 

- Course name: Online marketing, brands and consumers

- Course code: BUSN38

- Name of guest teacher and company/organization:

Adam Hjört/Notified

Nikki Lee/Karmic Monkeys, One Hot Spot

Michael Björn/ Ericsson Consumer Lab

Jessica Wiik/Carl & Sons

Sean Duffy, The Duffy Agency

 

 

(if there are more guest teachers, continue downwards) 

 

 

6. Programme responsibility (name of programme)

 

 

7. Additional work in education (e.g. planning, implementation, and pedagogical leadership)

Pedagogical course in Blended Learning 2018

 

 

 

8. Briefly describe your work with IT-supported teaching and learning 

I have tested and introduced Canvas platform in my course BUSN38

 

9. Production of cases, publications on teaching and learning, teaching materials and textbooks

 

 

 

Professional work

I have designed and implemented the professional course On-line Marketing Principles and Management for a group of 50 employees at Atlas Copco - a global B2B company. The course 2016 - 2017 consisted of on-line lectures, videos, cases, webinars, on-line quizzes and group assignments carried by multi-cultural groups of employees. The course will continue in 2017-2018.

Recent research outputs

Biedenbach, G., Hultén, P. & Veronika Tarnovskaya, 2019, In : Journal of Business and Industrial Marketing. 34, 1, p. 1-11

Research output: Contribution to journalArticle

Veronika Tarnovskaya & Biedenbach, G., 2018 Jun 4, In : Marketing Intelligence and Planning. 36, 4, p. 455-469

Research output: Contribution to journalArticle

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