Branding Academia: a study of academic staff and branding in business schools
Project: Dissertation › Individual research project
Research areas and keywords
UKÄ subject classification
- Business Administration
My PhD project explores the advancement of branding logics in higher education and the impact on academic staff. The study contributes with in-depth explorations from four European business schools to extend existing research on the role and impact of brands, branding and internal stakeholders in higher education.
|Effective start/end date||2015/01/01 → …|