Branding Academia: a study of academic staff and branding in business schools

Project: DissertationIndividual research project

Research areas and keywords

UKÄ subject classification

  • Business Administration


My PhD project explores the advancement of branding logics in higher education and the impact on academic staff. The study contributes with in-depth explorations from four European business schools to extend existing research on the role and impact of brands, branding and internal stakeholders in higher education.
Effective start/end date2015/01/01 → …