MISTRA Sustainable consumption - from niche to mainstream

Project: Research

Research areas and keywords


  • sustainable consumption, Sustainable Business Models, furnishing, meat consumption, air travel, efficiency, sufficiency, product-service systems


A research programme that aims to stimulate a transition to sustainable consumption by generating in-depth knowledge on how niche sustainable consumption practices can become mainstream in the areas of food, vacation and furnishing.

The programme will examine niche sustainable consumption practices and develop roadmaps for how they can be scaled up and mainstreamed by policy makers, business, civil society organizations and citizen consumers.

The vision is that by 2030 sustainable consumption practises have become mainstream in Sweden, to a significant extent catalysed by our programme through knowledge generation and practical change. This transition has by 2030 contributed to a better quality of life, and equity, within and across borders, and have made Sweden – its companies, governmental bodies, and civil society – an internationally recognized example showing that sustainable prosperity is possible.
Short titleMISTRA Sustainable consumption
Effective start/end date2018/02/282021/12/31

Collaborative partners

  • Lund University
  • Getaware ekonomisk förening
  • Centralens Resebutik i Kalmar AB
  • Food for Progress Sweden AB
  • ICA Gruppen AB
  • IKEA Services AB
  • Lund Municipality
  • Max Burgers AB
  • National Food Agency
  • Oatly AB
  • Eskilstuna Strängnäs Energi och miljö AB
  • Stena Line Scandinavia AB
  • Municipality of Gothenburg
  • City of Malmö
  • Konsumentverket / Swedish Consumer Agency
  • Swedish Environmental Protection Agency
  • Svenska Naturskyddsföreningen
  • Svenska Turistföreningen
  • Västsvenska Turistrådet
  • Västra Götalandsregionen
  • Ving Sverige AB
  • Visita Service AB
  • Statens museer för Världskultur
  • Statistics Sweden (SCB)
  • Karolinska Institutet
  • Swedish University of Agricultural Sciences
  • Luleå University of Technology
  • Chalmers University of Technology
  • University of Gothenburg
  • KTH Royal Institute of Technology (lead)


Related research output

Matthias Lehner, Heather Schoonover, Oksana Mont, Karen Bradley, A. Kamb & Åsa Svenfelt, 2019 Feb 4, Stockholm: KTH : Mistra Sustainable Consumption. 32 p.

Research output: Book/ReportReport

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