The interplay between language and images in various media
What is taught about readers’ interaction with complex texts are often only assumptions. In order to follow the reading process in detail, we need an advanced measurement technique (eye-tracking) in combination with interviews and surveys. I have used such an interdisciplinary approach in my research and present our results for the first time to a wider readership.
In the book Myths and facts about reading. On the interaction between language and images in various media (Norstedts 2010), assumptions and opinions on reading behaviour are confronted with the results of our new empirical research. We show how readers actually behave when they read various printed and digital documents, and we give examples of how to make it easier for readers to find and understand information and navigate in the documents. The book contains practical recommendations for the design of printed and digital documents that consist of language, images and other graphic resources. The book also gives recommendations on how to create more reader-friendly texts.
The book is used as textbook in a dozen courses around Sweden.
|Effective start/end date||2009/01/01 → 2010/12/31|
2019/12/01 → 2021/12/31
Eva Sjöstrand, Ingela Byström, Magnus Lindgren, Johan Mårtensson, Annika Andersson, Birgitta Sahlén, Kristina Hansson, Marianne Gullberg, Roger Johansson, Mikael Johansson, Andreas Falck, Mikael Roll, Freddy Ståhlberg, Merle Horne, Frida Blomberg, Victoria Johansson, Sven Strömqvist, Jens Nirme, Agneta Gulz, Joost van de Weijer, Carita Paradis, Betty Tärning, Ines Bramao, Susan Sayehli, Simone Löhndorf, Caroline Willners, Johan Blomberg, Susanne Schötz, Magnus Haake, Jonas Brännström, Emily Grenner, Peter Gärdenfors, Jana Holsanova, Åsa Wengelin, Magnus Johnsson, Stefan Winberg, Christian Balkenius, Zahra Gharaee & Rasmus Bååth
Swedish Research Council
2008/01/01 → 2018/12/31
Activity: Consultancy, expert advice and memberships › Member of external research organisation
Activity: Publication peer-review and editorial work › Member of journal or series' editorial board/committee