A balanced approach to stakeholder value creation with a corporate brand

Research output: Contribution to conferencePaper, not in proceeding

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Publication statusSubmitted - 2008
Publication categoryResearch
Peer-reviewedYes
EventThought Leaders International Conference on Brand Management -
Duration: 2008 Apr 142008 Apr 15

Conference

ConferenceThought Leaders International Conference on Brand Management
Period2008/04/142008/04/15