A balanced approach to stakeholder value creation with a corporate brand

Research output: Contribution to conferencePaper, not in proceeding

Bibtex

@conference{28f275b993384d1097d672744c06a94b,
title = "A balanced approach to stakeholder value creation with a corporate brand",
author = "Veronika Tarnovskaya",
year = "2008",
language = "English",
note = "Thought Leaders International Conference on Brand Management ; Conference date: 14-04-2008 Through 15-04-2008",

}