A balanced approach to stakeholder value creation with a corporate brand

Research output: Contribution to conferencePaper, not in proceeding

Standard

A balanced approach to stakeholder value creation with a corporate brand. / Tarnovskaya, Veronika.

2008. Paper presented at Thought Leaders International Conference on Brand Management, .

Research output: Contribution to conferencePaper, not in proceeding

Harvard

Tarnovskaya, V 2008, 'A balanced approach to stakeholder value creation with a corporate brand' Paper presented at Thought Leaders International Conference on Brand Management, 2008/04/14 - 2008/04/15, .

APA

Tarnovskaya, V. (2008). A balanced approach to stakeholder value creation with a corporate brand. Paper presented at Thought Leaders International Conference on Brand Management, .

CBE

Tarnovskaya V. 2008. A balanced approach to stakeholder value creation with a corporate brand. Paper presented at Thought Leaders International Conference on Brand Management, .

MLA

Vancouver

Tarnovskaya V. A balanced approach to stakeholder value creation with a corporate brand. 2008. Paper presented at Thought Leaders International Conference on Brand Management, .

Author

Tarnovskaya, Veronika. / A balanced approach to stakeholder value creation with a corporate brand. Paper presented at Thought Leaders International Conference on Brand Management, .

RIS

TY - CONF

T1 - A balanced approach to stakeholder value creation with a corporate brand

AU - Tarnovskaya, Veronika

PY - 2008

Y1 - 2008

M3 - Paper, not in proceeding

ER -