A conceptual framework for customer based brand equity in grocery categories – implications for future research

Research output: Working paper

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
  • Economics and Business
Original languageEnglish
Volume4
Publication statusPublished - 2006
Publication categoryResearch

Publication series

NameThe Institute of Economic Research Working Paper Series
Volume4