A holistic view of value generation process in a SSBI environment: a service dominant logic perspective

Research output: Contribution to journalArticle


Self-service business intelligence (SSBI) is an emerging trend in organisations allowing users to become more autonomous in data exploration. Organisations are keen to provide such services for their employees due to its potential benefits. However, there is little empirical knowledge about the process of building a SSBI service and the role of users in this process. From an exploratory single case study of a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify and explore two major phases of building a SSBI service: co-production and co-creation. Besides providing a rich description of these phases, this study also explores the way stakeholders are involved and embedded throughout the process of value generation.


External organisations
  • Karlstad University
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Information Systems


  • co-creation, co-production, Self-service business intelligence, service-dominant logic
Original languageEnglish
Pages (from-to)46-55
Number of pages10
JournalJournal of Decision Systems
Publication statusPublished - 2018 May 15
Publication categoryResearch