Acceptability of electric vehicle aimed measures: Effects of norm activation, perceived justice and effectiveness

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Acceptability of electric vehicle aimed measures: Effects of norm activation, perceived justice and effectiveness. / Nordlund, Annika; Jansson, Johan; Westin, Kerstin.

In: Transportation Research, Part A: Policy and Practice, Vol. 117, No. November, 2018, p. 205-213.

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TY - JOUR

T1 - Acceptability of electric vehicle aimed measures: Effects of norm activation, perceived justice and effectiveness

AU - Nordlund, Annika

AU - Jansson, Johan

AU - Westin, Kerstin

PY - 2018

Y1 - 2018

N2 - In this study a model was applied on consumer acceptance of commonly implemented EV focused measures. The model is based on a norm-activation process as defined in the Value-Belief-Norm theory and the Norm-Activation Model. The study was based on a questionnaire survey study on three groups of car owners; conventional fossil fuel vehicle owners (CV, n = 312, owners of vehicles run on alternative fuels except electricity (AFVnon-electric, n = 386), and owners of some form of electric vehicle (EV, n = 494). The results indicate that activating a personal normative reasoning in people can have a positive influence on the level of acceptance of EV aimed policy measures. It is important that policy makers develop policies that are perceived as just and effective, which as a consequence are then more acceptable to citizens.

AB - In this study a model was applied on consumer acceptance of commonly implemented EV focused measures. The model is based on a norm-activation process as defined in the Value-Belief-Norm theory and the Norm-Activation Model. The study was based on a questionnaire survey study on three groups of car owners; conventional fossil fuel vehicle owners (CV, n = 312, owners of vehicles run on alternative fuels except electricity (AFVnon-electric, n = 386), and owners of some form of electric vehicle (EV, n = 494). The results indicate that activating a personal normative reasoning in people can have a positive influence on the level of acceptance of EV aimed policy measures. It is important that policy makers develop policies that are perceived as just and effective, which as a consequence are then more acceptable to citizens.

U2 - 10.1016/j.tra.2018.08.033

DO - 10.1016/j.tra.2018.08.033

M3 - Article

VL - 117

SP - 205

EP - 213

JO - Transportation Research, Part A: Policy and Practice

JF - Transportation Research, Part A: Policy and Practice

SN - 0965-8564

IS - November

ER -