Advances in consumer electric vehicle adoption research: A review and research agenda

Research output: Contribution to journalArticle


In spite of the purported positive environmental consequences of electrifying the light duty vehicle fleet, the number of electric vehicles (EVs) in use is still insignificant. One reason for the modest adoption figures is that the mass acceptance of EVs to a large extent is reliant on consumers’ perception of EVs. This paper presents a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of the theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs. In addition, we identify gaps and limitations in existing research and suggest areas in which future research would be able to contribute.


External organisations
  • Umeå University
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
  • Applied Psychology


  • consumer behavior, electric vehicles, adoption behavior, intention, literature review
Original languageEnglish
Pages (from-to)122-136
Number of pages15
JournalTransportation Research, Part D: Transport and Environment
Publication statusPublished - 2015 Jan
Publication categoryResearch
Externally publishedYes

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