After The Bridge? Adapting Noric Noir Success into a Viable Audiovisual Industry in Southern Sweden

This chapter uses the term adaption in the sense of how a regionally based, popular culture phenomenon has nurtured structural economic transformation. The chapter elaborates a critical examination of the comparative popularity of Nordic noir, asking whether the two long-running film and television crime franchises Wallander (Wallander, (1994–2016) and The Bridge (Bron/Broen, 2011–2018) have been sufficient to establish a viable audiovisual production hub vigorous enough to sustain continued audiovisual production in Southern Sweden. The chapter contextualizes two crucial circumstances propelling Nordic noir film and television production. The text then scrutinizes the marketing advantages of a region being seen on the screen. Finally, a critical examination of the outcomes of the implemented strategies for film and television production is conducted.