An Evaluation of Potential Benefits of Mobile BI

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceeding

Abstract

The new generation of mobile devices, such smartphones and tablets, make users no longer constrained to traditional devices, such as PCs and laptops, in order to access needed information. This has given rise to an innovation in Business Intelligence (BI) coined mobile BI, which is currently embraced by different organizations. Information systems (IS) innovations are in general accompanied by “buzzwords”, and it is essential to understand and comprehend them in terms of potential benefits, strategies, and capabilities. Whereas BI has been researched, the nature and trend of mobile BI has not been addressed. This paper contributes to the BI field in general and specifically to the mobile BI field by shedding light on mobile BI. This is done by exploring the course of mobile BI in relation to traditional BI and highlighting main differences, which make a real difference in terms of benefits. Semi-structured interviews with key stakeholders in the mobile BI field are conducted. The analysis shows that mobile BI is complementary to traditional BI rather than its substitute. The former is oriented towards consuming information and the latter in authoring information. Mobile BI is likely to empower the mobile users with instant information anytime, anywhere whereas in traditional BI the data analysts and office users are the main target group. In terms of analyses, complex analyses are performed in traditional BI, while the simple analysis, access of information anytime, anywhere, alerting and notification are accentuated in mobile BI. Mobile BI is expected to bring benefits in terms of efficiency and effectiveness such as decision making anytime, anywhere, reduction of decision time especially in critical situation like emergencies, enhanced communication among decision-makers, collaboration with third parties, and better customer service.

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Information Systems, Social aspects

Keywords

  • Mobile BI, Traditional BI, Innovation
Original languageEnglish
Title of host publicationProceedings of The 7th European Conference on IS Management and Evaluation
PublisherAcad Conferences Ltd
Pages185-191
Publication statusPublished - 2013
Publication categoryResearch
Peer-reviewedYes
EventEuropean Conference on IS Management and Evaluation -
Duration: 2013 Sep 11 → …

Publication series

Name
ISSN (Print)2048-8912

Conference

ConferenceEuropean Conference on IS Management and Evaluation
Period2013/09/11 → …