An integrative framework for evolving a socially responsible marketing strategy

Research output: Contribution to journalArticle

Details

Authors
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Economics and Business
Original languageEnglish
Pages (from-to)7-17
JournalICFAI Journal of Business Strategy
VolumeWinter
Publication statusPublished - 2005
Publication categoryResearch
Peer-reviewedYes