’Authentic Food’ and the Double Nature of Branding

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Title of host publicationThe Practice of the Meal: Food, Families and the Market Place
PublisherRoutledge
Pages15-30
Number of pages16
ISBN (Print)9781138817685
Publication statusPublished - 2016
Publication categoryResearch
Peer-reviewedYes